Football starts on Saturday and for me that means fantasy football. I'm a crap fan and gave up years ago trying to pretend to be the "real fan". I do however love fantasy football which has the additional benefit or providing some key football knowledge and boozer currency. For many publishers, they have a fairly large fantasy football programme. The Telegraph, The Sun, Metro, all generate major traffic figures but are converseley the big commercial white elephant when it comes to ad money. Odd when you think of the passion and community of fantasy football and even the "shared moment" of 100,000s or millions even, checking their scores on a Sunday evening or Monday morning. It's probably the first example of a real mass online social community.
So I come to Absolute Radio, who I contine to be amazed at by their linking of online into their brand and radio station. For example the swapping of registered information for the chance to pay off the January credit cards was enviously simple and appeared successful. The last couple of weeks the DJs have been talking about their Absolute Fantasy Fotball teams, who they have picked, who they haven't, laughing at some poor sod's misguided selection based on a loyalty to Burnely. I love it, its what I do, what my mates do, the DJs appear human and like me. I understand exactly what they are talking about. I don't want to over egg it but there is a connection there. Digital is a great leveller and when media companies use it well, it can really connect the media "celebs" to the audience. So, brace yourself for Saturday and "Come on Burnley !!"
